Two roasts. Two very different cups. Here’s how to figure out which one belongs in your cup.
What medium roast actually tastes like
Medium roast sits in the sweet spot between the brightness of a light roast and the intensity of a dark roast. The bean retains more of its natural character, which means the flavour is more nuanced and the finish is cleaner.
Morning Walk is T.R.E.A.T. Coffee Co.’s medium roast. It’s a Peruvian fair trade bean with a smooth, balanced profile. Not acidic, not bitter, easy to drink black or with milk. The kind of coffee that tastes like coffee is supposed to.
If your morning needs something approachable and consistent, this is the one.
What dark roast actually tastes like
Dark roast is roasted longer, which drives out more moisture and brings the oils to the surface. The result is a heavier body, lower acidity, and a bolder, more intense flavour. Done well, it’s rich without being harsh. Done poorly, it just tastes burnt.
T.R.E.A.T. Coffee Co.’s dark roast, Off-Leash, has the depth and weight you’d expect from a dark roast, without the bitterness that gives dark roast a bad reputation. Bold, full bodied, no apologies.
If you want the coffee to be the first thing you notice about your morning, this is the one.
The caffeine question
Medium roast has slightly more caffeine than dark. The longer the roast, the more caffeine burns off. The difference is not dramatic, but it is real.
If you’re drinking coffee purely for the caffeine, Morning Walk has the edge. If you’re drinking it because a good morning deserves a good cup, pick the roast that actually appeals to you.
How to decide
Get Morning Walk if you want a clean, smooth cup that works at any point in the morning and does not require anything from you before you’re fully awake.
Get Off-Leash if you want something with more intensity and presence. The kind of coffee where the smell alone tells you the morning has started.
Not sure? Get one of each. Both are fair trade, both are roasted to order, and both ship across Canada with free shipping on two or more bags.
